Instafilm is a Danish company which creates short films to be used mainly on social media. An “Instafilm” is a mini-documentary which focuses on the “people” aspect. Companies then share for marketing and online advertising.TThe main focus was to create a new brand identity, at first, we had 100% free hands but then later in the goal was to create something people-centered, friendly, simple and projects the character of the company in a true and approachable way. It was a challenging project, in the end, the client was extremely happy with the results.
Work was done through BigSheep Studio. Assistant designer Baldur Arge.
– Iterations and process –
It was at this point where the company decided that they wanted to move away from the corporate feeling and into something more friendly and down to earth.