Instafilm is a company that creates „Instafilm“ for social media. An Instafilm is a „mini-documentary“ and is max 2 minutes. There is no manuscript and all situations are filmed with authenticity as a driver. The task here was to create a new visual identity. Additional work in this project included marketing material and a brand package. This project was done through BigSheep Studio.
We approached the branding for Instafilm in an agile way. We did this because the client was no t quite sure in which direction they wanted to go with it. Therefore, we used an iterative design process, in order to move forward with the design. This allowed us to take a step back with the client after the first version and reflect upon the pros and cons. This allowed us to narrow down our direction for version 2.
Version 1: Keywords
Instant, Filming, Camera, Quick, Professional, Quality, Fresh, Modern, Agile
Version 2: Keywords
People, Friendly, Approachable, Happy, Teamwork, Relaxed, Dependable, Efficient, Playful